Ways to Grow Your Business Porterville CA

It can be difficult enough to grow, expand and maintain a healthy business in a strong economy. When the market turns sour, it can spell disaster for the small business owner conscious of cost. Here are three simple steps you can take to keep your business expanding, even when the going (or growing, in this case) gets tough.

Specialized Business Service Inc
(559) 688-4415
PO Box 1614
Tulare, CA
 
Northeastern California SBDC - Greater Sierra
(530) 823-4230
56 Wall Street, Ste. K
Auburn, CA
 
North Coast SBDC
(707) 445-9720
520 E Street
Eureka, CA
 
Central California SBDC - Visalia Satellite
(559) 625-3051
220 N. Santa Fe Avenue
Visalia, CA
 
Imperial Valley SBDC
(760) 312-9800
301 No. Imperial Ave., Suite B
El Centro, CA
 
Mendocino SBDC
(707) 964-7571
760B Stewart St
Fort Bragg, CA
 
Northeastern California SBDC
(530) 898-5443
35 Main Street, Room 203
Chico, CA
 
SBDC North San Diego County
(760) 795-8740
1823 Mission Avenue
Oceanside, CA
 
Napa County SBDC
(707) 253-3210
1556 First Street, Suite 103
Napa, CA
 
Northeastern California SBDC at San Joaquin Delta College
(209) 954-5089
56 South Lincoln Street, 2nd Floor
San Joaquin, CA
 

Ways to Grow Your Business

It can be difficult enough to grow, expand and maintain a healthy business in a strong economy. When the market turns sour, it can spell disaster for the small business owner conscious of cost. Here are three simple steps you can take to keep your business expanding, even when the going (or growing, in this case) gets tough.

1. Reward Customer Loyalty. When looking to branch out, focus on your existing customers-they already know and trust you. The truth is that it's easier and far cheaper to increase business from existing clientele than to rope in new prospects. Offer your loyal customers new or additional products and services relating to an existing offer-then reward that same trust and loyalty by offering these services at a reduced rate. Also, consider offering discounts on existing services for the referral of new business prospects, in lieu of additional incentives.

2. Get More Bang from Your (Marketing) Buck. If you're aiming to keep your sales soaring without significantly increasing your advertising expense, buckle down when it comes to negotiating without advertisers. Remember that economic downturns affect advertisers substantially too. Use this downswing to your advantage and agree on a fair, yet discounted price. If the price is set in stone, you might request a larger ad for the same money.

3. Good Publicity on the Cheap. Strike out and launch your own PR agency in the interest of your existing business.

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