Ways to Grow Your Business Merced CA

It can be difficult enough to grow, expand and maintain a healthy business in a strong economy. When the market turns sour, it can spell disaster for the small business owner conscious of cost. Here are three simple steps you can take to keep your business expanding, even when the going (or growing, in this case) gets tough.

The Alliance SBDC - Merced
(209) 381-6557
3600 M St. TCC Box 103
Merced, CA
 
Inland Empire SBDC, North SBDC (Satellite Office)
(760) 951-1592
1808 Albany Drive
Santa Rosa, CA
 
Central California SBDC - Visalia Satellite
(559) 625-3051
220 N. Santa Fe Avenue
Visalia, CA
 
Imperial Valley SBDC
(760) 312-9800
301 No. Imperial Ave., Suite B
El Centro, CA
 
CVBI-SBDC
(559) 292-9033
1630 E. Shaw Avenue, Suite 163
Fresno, CA
 
Long Beach City College SBDC
(562) 938-5115
4900 E. Conant Street, Building 2, Suite 108
Long Beach, CA
 
CSU Monterey Bay SBDC - Gonzales
(831) 675-7232
425 Belden St.
Gonzales, CA
 
Alameda County SBDC
(510) 208-0410
1330 Broadway, Suite 705
Oakland, CA
 
The Alliance SBDC - Merced
(209) 381-6557
3600 M St. TCC Box 103
Merced, CA
 
UC Merced SBDC Regional Network
(559) 241-6590
550 East Shaw Avenue, Suite 100
Fresno, CA
 

Ways to Grow Your Business

It can be difficult enough to grow, expand and maintain a healthy business in a strong economy. When the market turns sour, it can spell disaster for the small business owner conscious of cost. Here are three simple steps you can take to keep your business expanding, even when the going (or growing, in this case) gets tough.

1. Reward Customer Loyalty. When looking to branch out, focus on your existing customers-they already know and trust you. The truth is that it's easier and far cheaper to increase business from existing clientele than to rope in new prospects. Offer your loyal customers new or additional products and services relating to an existing offer-then reward that same trust and loyalty by offering these services at a reduced rate. Also, consider offering discounts on existing services for the referral of new business prospects, in lieu of additional incentives.

2. Get More Bang from Your (Marketing) Buck. If you're aiming to keep your sales soaring without significantly increasing your advertising expense, buckle down when it comes to negotiating without advertisers. Remember that economic downturns affect advertisers substantially too. Use this downswing to your advantage and agree on a fair, yet discounted price. If the price is set in stone, you might request a larger ad for the same money.

3. Good Publicity on the Cheap. Strike out and launch your own PR agency in the interest of your existing business.

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