Ways to Grow Your Business Merced CA

It can be difficult enough to grow, expand and maintain a healthy business in a strong economy. When the market turns sour, it can spell disaster for the small business owner conscious of cost. Here are three simple steps you can take to keep your business expanding, even when the going (or growing, in this case) gets tough.

The Alliance SBDC - Merced
(209) 381-6557
3600 M St. TCC Box 103
Merced, CA
 
UC Merced SBDC Regional Network
(559) 241-6590
550 East Shaw Avenue, Suite 100
Fresno, CA
 
Northeastern California SBDC
(530) 898-5443
35 Main Street, Room 203
Chico, CA
 
El Camino College SBDC
(310) 973-3177
13430 Hawthorne Boulevard
Hawthorne, CA
 
Solano College SBDC
(707) 864-3382
360 Campus Lane, Suite 102
Fairfield, CA
 
Southern Central Coast - San Luis Obispo
(877) UCM-SBDC
1020 10th Street Suite 102
Modesto, CA
 
Northeastern California SBDC - Greater Sierra
(530) 823-4230
56 Wall Street, Ste. K
Auburn, CA
 
SBDC North San Diego County
(760) 795-8740
1823 Mission Avenue
Oceanside, CA
 
Los Angeles Regional SBDC Network
(562) 938-5008
4900 E. Conant St., Building 2, Suite 108
Long Beach, CA
 
San Diego & Imperial Regional Network
(619) 482-6388
900 Otay Lakes Road, Bldg. 660
Chula Vista, CA
 

Ways to Grow Your Business

It can be difficult enough to grow, expand and maintain a healthy business in a strong economy. When the market turns sour, it can spell disaster for the small business owner conscious of cost. Here are three simple steps you can take to keep your business expanding, even when the going (or growing, in this case) gets tough.

1. Reward Customer Loyalty. When looking to branch out, focus on your existing customers-they already know and trust you. The truth is that it's easier and far cheaper to increase business from existing clientele than to rope in new prospects. Offer your loyal customers new or additional products and services relating to an existing offer-then reward that same trust and loyalty by offering these services at a reduced rate. Also, consider offering discounts on existing services for the referral of new business prospects, in lieu of additional incentives.

2. Get More Bang from Your (Marketing) Buck. If you're aiming to keep your sales soaring without significantly increasing your advertising expense, buckle down when it comes to negotiating without advertisers. Remember that economic downturns affect advertisers substantially too. Use this downswing to your advantage and agree on a fair, yet discounted price. If the price is set in stone, you might request a larger ad for the same money.

3. Good Publicity on the Cheap. Strike out and launch your own PR agency in the interest of your existing business.

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