Ways to Grow Your Business Los Banos CA

It can be difficult enough to grow, expand and maintain a healthy business in a strong economy. When the market turns sour, it can spell disaster for the small business owner conscious of cost. Here are three simple steps you can take to keep your business expanding, even when the going (or growing, in this case) gets tough.

Long Beach City College SBDC
(562) 938-5115
4900 E. Conant Street, Building 2, Suite 108
Long Beach, CA
 
Contra Costa SBDC
(925) 602-6840
300 Ellinwood Way, #300
Pleasant Hill, CA
 
Alameda County SBDC
(510) 208-0410
1330 Broadway, Suite 705
Oakland, CA
 
CSU Bakersfield SBDC - Bakersfield
(661) 861-7951
2000 K Street, Suite 300
Bakersfield, CA
 
Imperial Valley SBDC
(760) 312-9800
301 No. Imperial Ave., Suite B
El Centro, CA
 
Northeastern California SBDC at San Joaquin Delta College
(209) 954-5089
56 South Lincoln Street, 2nd Floor
San Joaquin, CA
 
Northeastern California SBDC - Greater Sierra
(530) 823-4230
56 Wall Street, Ste. K
Auburn, CA
 
Napa County SBDC
(707) 253-3210
1556 First Street, Suite 103
Napa, CA
 
Northeastern California SBDC at Butte College
(530) 895-9017
1601 Carmen Drive, #215
Camarillo, CA
 
Inland Empire SBDC
(909) 781-2345
500 S. Palm Canyon Drive, #222
Palm Springs, CA
 

Ways to Grow Your Business

It can be difficult enough to grow, expand and maintain a healthy business in a strong economy. When the market turns sour, it can spell disaster for the small business owner conscious of cost. Here are three simple steps you can take to keep your business expanding, even when the going (or growing, in this case) gets tough.

1. Reward Customer Loyalty. When looking to branch out, focus on your existing customers-they already know and trust you. The truth is that it's easier and far cheaper to increase business from existing clientele than to rope in new prospects. Offer your loyal customers new or additional products and services relating to an existing offer-then reward that same trust and loyalty by offering these services at a reduced rate. Also, consider offering discounts on existing services for the referral of new business prospects, in lieu of additional incentives.

2. Get More Bang from Your (Marketing) Buck. If you're aiming to keep your sales soaring without significantly increasing your advertising expense, buckle down when it comes to negotiating without advertisers. Remember that economic downturns affect advertisers substantially too. Use this downswing to your advantage and agree on a fair, yet discounted price. If the price is set in stone, you might request a larger ad for the same money.

3. Good Publicity on the Cheap. Strike out and launch your own PR agency in the interest of your existing business.

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