Ways to Grow Your Business Los Banos CA

It can be difficult enough to grow, expand and maintain a healthy business in a strong economy. When the market turns sour, it can spell disaster for the small business owner conscious of cost. Here are three simple steps you can take to keep your business expanding, even when the going (or growing, in this case) gets tough.

Inland Empire SBDC, North SBDC (Satellite Office)
(760) 951-1592
2323 N. Broadway Suite 201
Santa Ana, CA
 
UC Merced SBDC Regional Network
(559) 241-6590
550 East Shaw Avenue, Suite 100
Fresno, CA
 
Napa County SBDC
(707) 253-3210
1556 First Street, Suite 103
Napa, CA
 
Economic Development Corporation - Ventura County SBDC
(805) 384-1800
1601 Carmen Drive, #215
Camarillo, CA
 
Los Angeles Regional SBDC Network
(562) 938-5008
4900 E. Conant St., Building 2, Suite 108
Long Beach, CA
 
Central California SBDC - Visalia Satellite
(559) 625-3051
220 N. Santa Fe Avenue
Visalia, CA
 
Inland Empire SBDC
(909) 781-2345
2990 Innsbruck Drive
Redding, CA
 
Inland Empire SBDC
(909) 781-2345
500 S. Palm Canyon Drive, #222
Palm Springs, CA
 
Northeastern California SBDC at Los Rios Community College
(916) 563-3220
1410 Ethan Way
Sacramento, CA
 
Pacific Coast Regional SBDC
(213) 674-2696
3255 Wilshire Blvd., Suite 1501
Los Angeles, CA
 

Ways to Grow Your Business

It can be difficult enough to grow, expand and maintain a healthy business in a strong economy. When the market turns sour, it can spell disaster for the small business owner conscious of cost. Here are three simple steps you can take to keep your business expanding, even when the going (or growing, in this case) gets tough.

1. Reward Customer Loyalty. When looking to branch out, focus on your existing customers-they already know and trust you. The truth is that it's easier and far cheaper to increase business from existing clientele than to rope in new prospects. Offer your loyal customers new or additional products and services relating to an existing offer-then reward that same trust and loyalty by offering these services at a reduced rate. Also, consider offering discounts on existing services for the referral of new business prospects, in lieu of additional incentives.

2. Get More Bang from Your (Marketing) Buck. If you're aiming to keep your sales soaring without significantly increasing your advertising expense, buckle down when it comes to negotiating without advertisers. Remember that economic downturns affect advertisers substantially too. Use this downswing to your advantage and agree on a fair, yet discounted price. If the price is set in stone, you might request a larger ad for the same money.

3. Good Publicity on the Cheap. Strike out and launch your own PR agency in the interest of your existing business.

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