Ways to Grow Your Business Hanford CA

It can be difficult enough to grow, expand and maintain a healthy business in a strong economy. When the market turns sour, it can spell disaster for the small business owner conscious of cost. Here are three simple steps you can take to keep your business expanding, even when the going (or growing, in this case) gets tough.

Specialized Business Service Inc
(559) 688-4415
PO Box 1614
Tulare, CA
 
Central Coast SBDC
(831) 479-6136
6500 Soquel Drive
Aptos, CA
 
CSU Monterey Bay SBDC - Gonzales
(831) 675-7232
425 Belden St.
Gonzales, CA
 
CVBI-SBDC
(559) 292-9033
1630 E. Shaw Avenue, Suite 163
Fresno, CA
 
CSU Bakersfield SBDC - Bakersfield
(661) 861-7951
2000 K Street, Suite 300
Bakersfield, CA
 
Northeastern California SBDC - Greater Sierra
(530) 823-4230
56 Wall Street, Ste. K
Auburn, CA
 
Pacific Coast Regional SBDC
(213) 674-2696
3255 Wilshire Blvd., Suite 1501
Los Angeles, CA
 
Imperial Valley SBDC
(760) 312-9800
301 No. Imperial Ave., Suite B
El Centro, CA
 
Center for International Trade Development
(562) 938-5021
4900 E. Conant Street, Bldg O-2, Suite 108
Long Beach, CA
 
Inland Empire SBDC, North SBDC (Satellite Office)
(760) 951-1592
1808 Albany Drive
Santa Rosa, CA
 

Ways to Grow Your Business

It can be difficult enough to grow, expand and maintain a healthy business in a strong economy. When the market turns sour, it can spell disaster for the small business owner conscious of cost. Here are three simple steps you can take to keep your business expanding, even when the going (or growing, in this case) gets tough.

1. Reward Customer Loyalty. When looking to branch out, focus on your existing customers-they already know and trust you. The truth is that it's easier and far cheaper to increase business from existing clientele than to rope in new prospects. Offer your loyal customers new or additional products and services relating to an existing offer-then reward that same trust and loyalty by offering these services at a reduced rate. Also, consider offering discounts on existing services for the referral of new business prospects, in lieu of additional incentives.

2. Get More Bang from Your (Marketing) Buck. If you're aiming to keep your sales soaring without significantly increasing your advertising expense, buckle down when it comes to negotiating without advertisers. Remember that economic downturns affect advertisers substantially too. Use this downswing to your advantage and agree on a fair, yet discounted price. If the price is set in stone, you might request a larger ad for the same money.

3. Good Publicity on the Cheap. Strike out and launch your own PR agency in the interest of your existing business.

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