Ways to Grow Your Business Dinuba CA

It can be difficult enough to grow, expand and maintain a healthy business in a strong economy. When the market turns sour, it can spell disaster for the small business owner conscious of cost. Here are three simple steps you can take to keep your business expanding, even when the going (or growing, in this case) gets tough.

Central California SBDC - Visalia Satellite
(559) 625-3051
220 N. Santa Fe Avenue
Visalia, CA
 
Small Business Development Center Central California
(559) 625-3051
220 N Santa Fe St
Visalia, CA
 
The Alliance SBDC - Modesto
(209) 567-4910
1020 10th Street Suite 102
Modesto, CA
 
Southern Central Coast - San Luis Obispo
(877) UCM-SBDC
1020 10th Street Suite 102
Modesto, CA
 
Silicon Valley SBDC
(408) 351-3600
100 East Santa Clara Street, 1st Floor
San Jose, CA
 
G & R Business Services
(559) 733-4187
1409 W Main St
Visalia, CA
 
CSU Bakersfield SBDC - Bakersfield
(661) 861-7951
2000 K Street, Suite 300
Bakersfield, CA
 
Inland Empire SBDC, Coachella Valley (Satellite Office)
(760) 864-1311
500 S. Palm Canyon Drive, #222
Palm Springs, CA
 
UC Merced SBDC Regional Network
(559) 241-6590
550 East Shaw Avenue, Suite 100
Fresno, CA
 
Central California SBDC - Visalia Satellite
(559) 625-3051
220 N. Santa Fe Avenue
Visalia, CA
 

Ways to Grow Your Business

It can be difficult enough to grow, expand and maintain a healthy business in a strong economy. When the market turns sour, it can spell disaster for the small business owner conscious of cost. Here are three simple steps you can take to keep your business expanding, even when the going (or growing, in this case) gets tough.

1. Reward Customer Loyalty. When looking to branch out, focus on your existing customers-they already know and trust you. The truth is that it's easier and far cheaper to increase business from existing clientele than to rope in new prospects. Offer your loyal customers new or additional products and services relating to an existing offer-then reward that same trust and loyalty by offering these services at a reduced rate. Also, consider offering discounts on existing services for the referral of new business prospects, in lieu of additional incentives.

2. Get More Bang from Your (Marketing) Buck. If you're aiming to keep your sales soaring without significantly increasing your advertising expense, buckle down when it comes to negotiating without advertisers. Remember that economic downturns affect advertisers substantially too. Use this downswing to your advantage and agree on a fair, yet discounted price. If the price is set in stone, you might request a larger ad for the same money.

3. Good Publicity on the Cheap. Strike out and launch your own PR agency in the interest of your existing business.

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