Ways to Grow Your Business Dinuba CA

It can be difficult enough to grow, expand and maintain a healthy business in a strong economy. When the market turns sour, it can spell disaster for the small business owner conscious of cost. Here are three simple steps you can take to keep your business expanding, even when the going (or growing, in this case) gets tough.

Central California SBDC - Visalia Satellite
(559) 625-3051
220 N. Santa Fe Avenue
Visalia, CA
 
Small Business Development Center Central California
(559) 625-3051
220 N Santa Fe St
Visalia, CA
 
Southern Central Coast - San Luis Obispo
(877) UCM-SBDC
1020 10th Street Suite 102
Modesto, CA
 
Southern Central Coast - San Luis Obispo
(877) UCM-SBDC
100 East Santa Clara Street, 1st Floor
San Jose, CA
 
SBDC at Santa Rosa Junior College
(707) 524-1770
1808 Albany Drive
Santa Rosa, CA
 
G & R Business Services
(559) 733-4187
1409 W Main St
Visalia, CA
 
The Journey
(559) 802-3335
820 East Main Street
Visalia, CA
 
The Alliance SBDC - Merced
(209) 381-6557
3600 M St. TCC Box 103
Merced, CA
 
Santa Monica College SBDC
(310) 434-3323
3400 Airport Avenue Suite 76
Santa Monica, CA
 
North Coast SBDC
(707) 445-9720
520 E Street
Eureka, CA
 

Ways to Grow Your Business

It can be difficult enough to grow, expand and maintain a healthy business in a strong economy. When the market turns sour, it can spell disaster for the small business owner conscious of cost. Here are three simple steps you can take to keep your business expanding, even when the going (or growing, in this case) gets tough.

1. Reward Customer Loyalty. When looking to branch out, focus on your existing customers-they already know and trust you. The truth is that it's easier and far cheaper to increase business from existing clientele than to rope in new prospects. Offer your loyal customers new or additional products and services relating to an existing offer-then reward that same trust and loyalty by offering these services at a reduced rate. Also, consider offering discounts on existing services for the referral of new business prospects, in lieu of additional incentives.

2. Get More Bang from Your (Marketing) Buck. If you're aiming to keep your sales soaring without significantly increasing your advertising expense, buckle down when it comes to negotiating without advertisers. Remember that economic downturns affect advertisers substantially too. Use this downswing to your advantage and agree on a fair, yet discounted price. If the price is set in stone, you might request a larger ad for the same money.

3. Good Publicity on the Cheap. Strike out and launch your own PR agency in the interest of your existing business.

Click here to read the rest of the article at SuccessMagazine.com