Ways to Grow Your Business Coalinga CA

It can be difficult enough to grow, expand and maintain a healthy business in a strong economy. When the market turns sour, it can spell disaster for the small business owner conscious of cost. Here are three simple steps you can take to keep your business expanding, even when the going (or growing, in this case) gets tough.

TriTech SBDC (High Tech/High Growth Specialty Center)
(949) 794-7229
2 Park Plaza Suite 100
Irvine, CA
 
College of the Canyons SBDC
(661) 362-5900
26455 Rockwell Canyon Road, University Center #258
Santa Clarita, CA
 
UC Merced SBDC Regional Network
(559) 241-6590
550 East Shaw Avenue, Suite 100
Fresno, CA
 
Center for International Trade Development
(562) 938-5021
4900 E. Conant Street, Bldg O-2, Suite 108
Long Beach, CA
 
San Francisco SBDC
(415) 841-4050
300 Montgomery Street Suite 789
San Francisco, CA
 
Northern California Regional SBDC
(707) 826-3919
1 Harpst Street, House 71
Arcata, CA
 
SBDC at Santa Rosa Junior College
(707) 524-1770
1808 Albany Drive
Santa Rosa, CA
 
Northeastern California SBDC at Shasta Community College
(530) 242-7630
2990 Innsbruck Drive
Redding, CA
 
CSU Bakersfield SBDC - Bakersfield
(661) 861-7951
2000 K Street, Suite 300
Bakersfield, CA
 
Mendocino SBDC
(707) 964-7571
760B Stewart St
Fort Bragg, CA
 

Ways to Grow Your Business

It can be difficult enough to grow, expand and maintain a healthy business in a strong economy. When the market turns sour, it can spell disaster for the small business owner conscious of cost. Here are three simple steps you can take to keep your business expanding, even when the going (or growing, in this case) gets tough.

1. Reward Customer Loyalty. When looking to branch out, focus on your existing customers-they already know and trust you. The truth is that it's easier and far cheaper to increase business from existing clientele than to rope in new prospects. Offer your loyal customers new or additional products and services relating to an existing offer-then reward that same trust and loyalty by offering these services at a reduced rate. Also, consider offering discounts on existing services for the referral of new business prospects, in lieu of additional incentives.

2. Get More Bang from Your (Marketing) Buck. If you're aiming to keep your sales soaring without significantly increasing your advertising expense, buckle down when it comes to negotiating without advertisers. Remember that economic downturns affect advertisers substantially too. Use this downswing to your advantage and agree on a fair, yet discounted price. If the price is set in stone, you might request a larger ad for the same money.

3. Good Publicity on the Cheap. Strike out and launch your own PR agency in the interest of your existing business.

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