Ways to Grow Your Business Coalinga CA

It can be difficult enough to grow, expand and maintain a healthy business in a strong economy. When the market turns sour, it can spell disaster for the small business owner conscious of cost. Here are three simple steps you can take to keep your business expanding, even when the going (or growing, in this case) gets tough.

Pacific Coast Regional SBDC
(213) 674-2696
3255 Wilshire Blvd., Suite 1501
Los Angeles, CA
 
Northeastern California SBDC at Butte College
(530) 895-9017
56 Wall Street, Ste. K
Auburn, CA
 
Orange County / Inland Empire Regional SBDC
(714) 278-2719
800 N. State College Blvd., SGMH 5313
Fullerton, CA
 
Northeastern California SBDC at Butte College
(530) 895-9017
1601 Carmen Drive, #215
Camarillo, CA
 
TriTech SBDC (High Tech/High Growth Specialty Center)
(949) 794-7229
2 Park Plaza Suite 100
Irvine, CA
 
El Camino College SBDC
(310) 973-3177
13430 Hawthorne Boulevard
Hawthorne, CA
 
SBDC at Santa Rosa Junior College
(707) 524-1770
1808 Albany Drive
Santa Rosa, CA
 
Silicon Valley SBDC
(408) 351-3600
100 East Santa Clara Street, 1st Floor
San Jose, CA
 
Center for International Trade Development
(562) 938-5021
4900 E. Conant Street, Bldg O-2, Suite 108
Long Beach, CA
 
Economic Development Corporation - Ventura County SBDC
(805) 384-1800
1601 Carmen Drive, #215
Camarillo, CA
 

Ways to Grow Your Business

It can be difficult enough to grow, expand and maintain a healthy business in a strong economy. When the market turns sour, it can spell disaster for the small business owner conscious of cost. Here are three simple steps you can take to keep your business expanding, even when the going (or growing, in this case) gets tough.

1. Reward Customer Loyalty. When looking to branch out, focus on your existing customers-they already know and trust you. The truth is that it's easier and far cheaper to increase business from existing clientele than to rope in new prospects. Offer your loyal customers new or additional products and services relating to an existing offer-then reward that same trust and loyalty by offering these services at a reduced rate. Also, consider offering discounts on existing services for the referral of new business prospects, in lieu of additional incentives.

2. Get More Bang from Your (Marketing) Buck. If you're aiming to keep your sales soaring without significantly increasing your advertising expense, buckle down when it comes to negotiating without advertisers. Remember that economic downturns affect advertisers substantially too. Use this downswing to your advantage and agree on a fair, yet discounted price. If the price is set in stone, you might request a larger ad for the same money.

3. Good Publicity on the Cheap. Strike out and launch your own PR agency in the interest of your existing business.

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