Ways to Grow Your Business Coalinga CA

It can be difficult enough to grow, expand and maintain a healthy business in a strong economy. When the market turns sour, it can spell disaster for the small business owner conscious of cost. Here are three simple steps you can take to keep your business expanding, even when the going (or growing, in this case) gets tough.

Solano College SBDC
(707) 864-3382
360 Campus Lane, Suite 102
Fairfield, CA
 
Northern California Regional SBDC
(707) 826-3919
1 Harpst Street, House 71
Arcata, CA
 
Alameda County SBDC
(510) 208-0410
1330 Broadway, Suite 705
Oakland, CA
 
SBDC at Santa Rosa Junior College
(707) 524-1770
1808 Albany Drive
Santa Rosa, CA
 
Northeastern California SBDC - Greater Sierra
(530) 823-4230
56 Wall Street, Ste. K
Auburn, CA
 
CSU Monterey Bay SBDC - Gonzales
(831) 675-7232
425 Belden St.
Gonzales, CA
 
Imperial Valley SBDC
(760) 312-9800
301 No. Imperial Ave., Suite B
El Centro, CA
 
San Francisco SBDC
(415) 841-4050
300 Montgomery Street Suite 789
San Francisco, CA
 
Inland Empire SBDC
(909) 781-2345
500 S. Palm Canyon Drive, #222
Palm Springs, CA
 
Northeastern California SBDC at Los Rios Community College
(916) 563-3220
1410 Ethan Way
Sacramento, CA
 

Ways to Grow Your Business

It can be difficult enough to grow, expand and maintain a healthy business in a strong economy. When the market turns sour, it can spell disaster for the small business owner conscious of cost. Here are three simple steps you can take to keep your business expanding, even when the going (or growing, in this case) gets tough.

1. Reward Customer Loyalty. When looking to branch out, focus on your existing customers-they already know and trust you. The truth is that it's easier and far cheaper to increase business from existing clientele than to rope in new prospects. Offer your loyal customers new or additional products and services relating to an existing offer-then reward that same trust and loyalty by offering these services at a reduced rate. Also, consider offering discounts on existing services for the referral of new business prospects, in lieu of additional incentives.

2. Get More Bang from Your (Marketing) Buck. If you're aiming to keep your sales soaring without significantly increasing your advertising expense, buckle down when it comes to negotiating without advertisers. Remember that economic downturns affect advertisers substantially too. Use this downswing to your advantage and agree on a fair, yet discounted price. If the price is set in stone, you might request a larger ad for the same money.

3. Good Publicity on the Cheap. Strike out and launch your own PR agency in the interest of your existing business.

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