Ways to Grow Your Business Chowchilla CA

It can be difficult enough to grow, expand and maintain a healthy business in a strong economy. When the market turns sour, it can spell disaster for the small business owner conscious of cost. Here are three simple steps you can take to keep your business expanding, even when the going (or growing, in this case) gets tough.

Olson Business Services
(559) 661-1852
515 W Yosemite Ave
Madera, CA
 
Northeastern California SBDC at Butte College
(530) 895-9017
1601 Carmen Drive, #215
Camarillo, CA
 
Southern Central Coast - San Luis Obispo
(877) UCM-SBDC
1020 10th Street Suite 102
Modesto, CA
 
Inland Empire SBDC
(909) 781-2345
2990 Innsbruck Drive
Redding, CA
 
Southern Central Coast - San Luis Obispo
(877) UCM-SBDC
100 East Santa Clara Street, 1st Floor
San Jose, CA
 
A-Z Business Services
(559) 675-3222
1 Seasons Ct
Madera, CA
 
Small Business Development & International Trade Center
(619) 482-6391
880 National City Blvd., Suite 103
National City, CA
 
UC Merced SBDC Regional Network
(559) 241-6590
550 East Shaw Avenue, Suite 100
Fresno, CA
 
The Alliance SBDC - Modesto
(209) 567-4910
1020 10th Street Suite 102
Modesto, CA
 
Inland Empire SBDC
(909) 781-2345
500 S. Palm Canyon Drive, #222
Palm Springs, CA
 

Ways to Grow Your Business

It can be difficult enough to grow, expand and maintain a healthy business in a strong economy. When the market turns sour, it can spell disaster for the small business owner conscious of cost. Here are three simple steps you can take to keep your business expanding, even when the going (or growing, in this case) gets tough.

1. Reward Customer Loyalty. When looking to branch out, focus on your existing customers-they already know and trust you. The truth is that it's easier and far cheaper to increase business from existing clientele than to rope in new prospects. Offer your loyal customers new or additional products and services relating to an existing offer-then reward that same trust and loyalty by offering these services at a reduced rate. Also, consider offering discounts on existing services for the referral of new business prospects, in lieu of additional incentives.

2. Get More Bang from Your (Marketing) Buck. If you're aiming to keep your sales soaring without significantly increasing your advertising expense, buckle down when it comes to negotiating without advertisers. Remember that economic downturns affect advertisers substantially too. Use this downswing to your advantage and agree on a fair, yet discounted price. If the price is set in stone, you might request a larger ad for the same money.

3. Good Publicity on the Cheap. Strike out and launch your own PR agency in the interest of your existing business.

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