Sales Language Fresno CA

Think about the way you sell and the way you present your product or service. How many times do you think you use the word we? Read the following article and you will get the answers.

H. Markus & Co.
(559) 268-4555
1735 E. Tyler
Fresno, CA
 
Delaney Matrix
(559) 439-5158
6033-B North Palm Ave Ste B
Fresno, CA
 
Sharp Ideas, Inc.
(559) 446-2111
5649 N. Palm
Fresno, CA
 
ASTONE
(559) 375-7100
2300 Tulare Street, Suite 210
Fresno, CA
 
Jeffrey Scott Advertising
(559) 268-9741
670 P St
Fresno, CA
 
K-Jewel 99.3 FM.
(559) 497-5118
675 Santa Fe Ave
Fresno, CA
 
Vernon Company
(559) 259-7119
4974 N Fresno St Box 535
Fresno, CA
 
Rush Advertising Specialties
(559) 224-5079
3030 N. Maroa, #102
Fresno, CA
 
Non-Stop Advertising Inc.
(559) 363-3740
4253 N. Valentine
Fresno, CA
 
SendOutCards
(559) 225-1000
5070 N Sixth St #109
Fresno, CA
 

Sales Language

Think about the way you sell and the way you present your product or service. How many times do you think you use the word we? My bet is hundreds.

How many times should you use the word we? My answer is none.

Everything you do or say is in “we” format—especially if you have a marketing department. Does the customer care about you or themselves? Obvious answer. So why do you “we-we” all over them? They don’t care about you—unless you can help them.

The key in mastering any kind of sales is switching statements about you and how great you are and what you do, to statements about them, and how great they are and how they will produce more and profi t more from ownership of your product or service.

Here’s the secret: Take the word we and delete it. Delete it from your slides, your literature and especially from your sales presentation. You can use I but you can’t use we.

Here’s the power: When you stop using we, you have to substitute the word you or they and say things in terms of the customer. How they win, how they benefit, how they produce, how they profit, how they will be served and how they have peace of mind.
We is for selling. You is for buying.

Mandate for understanding: Go through your entire presentation, record it, listen to it actively, which means taking notes. Count the word we. I’ll bet there are plenty.

Click here to read the rest of the article at SuccessMagazine.com