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Car Buying Tips Merced CA

There is an old saying in the car business that states the "best price" during a sales transaction is the one that makes the dealer and the customer both happy"regardless of the actual dollar amount. During the negotiation process consumers are focused on maximizing the discount. The dealer, on the other hand, is interested in making the customer happy while still earning a profit.

Razzari Nissan
(209) 383-0100
1675 Auto Center Drive
Merced, CA
Services
Radiator Repair,Tune up Repair,Auto Dealers

Lupitas Auto Sales
(209) 394-3448
2235 F Street
Livingston, CA

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BMW Sterling
(800) 695-0878
3000 W Coast Hwy
Newport Beach, CA
Services
Auto Repair,Clutch Repair,Used Truck Dealer,Auto Dealers,Used Car Dealer

South County Chevrolet Geo
(408) 779-2136
17100 Laurel Road
Morgan Hill, CA
Services
Truck Auto Body,Truck Parts,Auto Dealers

Saturn of the Valley
(818) 778-2943
15505 Roscoe Boulevard
North Hills, CA
Services
Fuel Injection Repair,Radiator Repair,Tune up Repair,Auto Dealers,Used Car Dealer

Merced Toyota
(209) 725-9000
1400 Auto Center Dr
Merced, CA

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Martinez Used Cars
(209) 394-3998
1290 Court St
Livingston, CA

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Valley Ford Lincoln Mercury
(559) 584-5531
455 N 11th Avenue
Hanford, CA
Services
Auto Inspection,Clutch Repair,Emissions Testing,Radiator Repair,Tune up Repair,Auto Dealers,Used Car Dealer

Crystal Chrysler Center
(760) 324-4557
36444 Auto Park Drive
Cathedral City, CA
Services
Auto Inspection,Emissions Testing,Auto Dealers

Thousand Oaks Honda
(805) 371-3000
2594 E Thousand Oaks Boulevard
Thousand Oaks, CA
Services
Motorcycle Fabrication,Auto Dealers

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There is an old saying in the car business that states the "best price"during a sales transaction is the one that makes the dealer and thecustomer both happy"regardless of the actual dollar amount. During thenegotiation process consumers are focused on maximizing the discount.The dealer, on the other hand, is interested in making the customerhappy while still earning a profit.

Automobile dealers are operating a business. Like most otherestablishments, they must generate enough revenue to cover overheadexpenses. At a car dealership, these include payments on the property,loans on the vehicle inventory, insurance premiums, advertising costs,and wages for the staff in the business office. In addition, cardealers must pay a percentage of every transaction to the salespersonand finance manager. Industry-wide, there is no simple rule to put adollar amount on how much a dealer should make on the sale of one car,but they assuredly deserve to make something (especially if one expectsthe dealer to be in business for service and warranty work thefollowing year).

It is important to know the ballpark invoice price of the new vehicle,and the value of any incentives and rebates offered by the manufacturerto the dealer or to the customer. However, you should also be awarethat most new vehicles carry a "holdback" amount, which is typically apercentage of the invoice or MSRP that the dealer draws upon to financethe loans used to stock the vehicles at the dealership.

You should also know that the vehicle manufacturer frequently pays"spiffs" to the sales staff in amounts ranging from $50 to much morethan that, depending on the make and model, and how well the model isselling. The more cars a salesperson sells in a month, the higher theper-car "spiff" amount is. Sometimes additional "spiffs" are in effectfor just a day, or just a weekend, as an additional incentive to getthe sales staff to move the metal.
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