» » »

Car Buying Guide Merced CA

A typical car dealership negotiation scenario has the customer sitting in a small office near the showroom and the sales manager in another office on the other side of the building.

(209) 384-9396
1635 R Street
Merced, CA
Kragen O'ReillyAuto Parts
(209) 394-8887
498 Winton Pkwy
Livingston, CA

Data Provided by:
(323) 777-2691
648 W Century Blvd
Los Angeles, CA
(661) 765-7373
1002 Kern St
Taft, CA
(626) 336-3781
15215 East Gale Ave
City of Industry, CA
(209) 357-2437
2689 First St
Atwater, CA
(951) 242-2026
16210 Perris Blvd
Moreno Valley, CA
Maaco Auto Body Shop and Collision Center
(714) 821-5151
10981 Boatman Avenue
Stanton, CA
Mon-Fri :7:30AM - 5:30PM
Sat:9:00AM - 1:00PM

(951) 652-1308
3100 E Florida Ave
Hemet, CA
Maaco Auto Body Shop and Collision Center
(925) 755-2447
1825 W. 10Th Street
Antioch, CA
Mon-Fri :8AM - 5:00PM
Sat:10AM - 1PM

Data Provided by:

Car Buying Guide

Provided by:

Click here for more content from JDPower.com

A typical car dealershipnegotiation scenario has the customer sitting in a small office nearthe showroom and the sales manager in another office on the other sideof the building. The hurried salesperson nervously runs back and forthbetween the two offices holding a piece of paper called a 4-Square,showing the sales numbers of the "deal" and the history of thenegotiation. This traditional approach purposefully slows thecommunication process down, puts the sales manager in charge, andcreates a "good salesperson/bad salesperson" environment to thedetriment of the buyer. If the deal begins to fall apart, the managerthen shows up to save the day. Considering this, it is not surprisingthat many people loathe the process of buying a car.

To alleviate many of these issues, it is imperative to meet and workwith the decision maker"the individual who controls the final price onthe car"during the negotiations. Every dealership works differently,but this person could hold the title of Fleet Manager, InternetManager, Sales Manager, or Finance Manager.

There is no need to alienate the salesperson once you have completedthe test drive. Simply make it clear that you would like to negotiatedirectly with the manager when the time comes. Better yet, after thetest drive, go home and contact the Internet Manager or Fleet Managerdirectly through the dealer's Web site. Meeting and working directlywith the decision maker puts a face on the names and it retains the"human aspect" to eliminate much of the animosity. In nearly everysituation, the negotiation will conclude much quicker, the process willbe less stressful, and the customer will be happier.

More New Car Buying Tips:
  • New Car Buyer'sGuide
  • Preparingyour finances before buying a car
  • ShouldI trade my old car in or sell it privately?
  • Threevalues associated with used-vehicle pricing
  • Howmuch profit should a dealer make?
  • How do I buy anew car?


Click here to read the rest of the article at JDPower.com