Buying a New Vehicle Merced CA
Los Angeles, CA
Santa Clara, CA
Mission Viejo, CA
Santa Rosa, CA
Buying a New Vehicle
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Each year, millions of consumers venture into automotive showrooms in search of a new vehicle. As dealerships focus on improving customer satisfaction, they have become more consumer-oriented in an effort to make the buying process more enjoyable and informative.
While today's showrooms are brighter and more inviting, the buying process has changed very little in decades. The transaction process is less confusing when you understand the roles of key individuals at the dealership, and some basic terminology used during the sales process.
Key Individuals at the Dealership:
- Salesperson"As a customer, your primary interaction will most likely be with a Salesperson. As an expert on the operation and features of the vehicle, a Salesperson will accompany you during the test drive, negotiate with you during the sale, and assist the Finance Manager with the required paperwork. Customer service is their goal, so ask the Salesperson if you have any questions during or after the sales process.
- Sales Manager"The role of the Sales Manager is to oversee all new- and used-vehicle sales at the dealership. The Sales Manager has the authority to adjust pricing and make all sales-related decisions. During the sales process, the Salesperson will often consult with their Sales Manager many times as the terms of the transaction are negotiated. Larger dealerships will have many Sales Managers, each having a team of Salespeople reporting to them. ...
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